Blogs for SEO: How to write blogs that are classified on page one

Did you know that the search result in Google's # 1 position gets 33% of the search traffic? And that the results of page 1 search engines resulted in 92% of all traffic, falling by 95% for page 2?

The numbers don't lie. If you want to upload to the top of the search engine results pages (SERPS), the well written and attractive content will only not reduce it. It is also necessary to focus on writing based on SEO, keyword-centric content that attracts not only the Web site traffic, but the correct type of traffic. You might be thinking, "That sounds great, Courtney!" But how do I get started?

We are sharing 5 essential tips to create SEO-friendly posts without sacrificing the experience and commitment of the user, tips you can start using today:

(1) Choose highly effective keywords

Google controls more than 40,000 search queries per second. Amazing, isn't it? If you want to reduce the clutter of search results and surpass your competitors, you must point to the specific keywords and phrases that your potential customers are looking for. How else will you find your content and website?

To identify these key words, go to the social platforms that your target audience attends and see what's fashionable. Pay close attention to the exact phrases they use and monitor the terms and topics of the popular industry.

Google Trends can also give you a sense of what keywords are popular at any given time. If you see that searches are constantly declining over time for a specific keyword, you know that it is probably not the right keyword for your marketing goal and vice versa to increase trends.

If you are ever escaping from key word ideas, get inspiration from your competition. Use tools to see the keywords you are currently classifying: if these keywords are relevant to your business, consider using them as well. Semrush allows you to enter a competitor and see the key words that are ranking, their position in search results, the traffic received for that keyword and other key metrics.

Note that the most obvious keywords are not always the best keywords. Search engines tend to use very specific "long-tail" keywords, keyword phrases, and questions when they are looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door for SEO success. When WPBeginner, the largest wordpress wordpress resource site for beginners, adopted a long-tailed SEO strategy, they increased their organic search traffic by 20% in just two months!

Because you face fierce competition for shorter, more general keywords, you often have a better ranking opportunity in the best results of long-tail keywords. And, long-tail keywords allow you to zero in the traffic of higher quality websites that you often know what you are looking for and can be later on the buyer's journey.

Once you have done your research and built a list of what you think are the most valuable and relevant keywords, connect them to a keyword research tool such as the Google Keyword planner, the Moz keyword browser, Ubersuggest, the keyword tool, and so on. Many keyword search tools give you monthly volume for any keyword. Try the different keyword tools: Vendors are attracted to different reasons.

Depending on your business or industry (or budget or bandwidth for SEO efforts), it may be important to classify for high competition, short-tail keywords. Still, try to optimize also for a healthy dose of long-tail keywords that are high in the search volume, but low in the competition. You can find that it is much easier to classify for these words.

Remember that focus keywords will evolve over time as trends change, change terminology, or change the product/service line. Be sure to conduct keyword research periodically to make sure you are still focusing on the right keywords for your target audience and not get lost in the life-ranking opportunities.

(2) Naturally integrate keywords into your messages

Once you have decided on a list of target keywords, it is time to write a blog post focused on one of these keywords. Think about blog topics with your team and decide on a topic that will attract and involve your target audience.

Keep your personal buyers, their motivations, challenges, interests, etc. in the brainstorming process. Choose a topic that resonates emotionally with your potential clients and your needs, desires or pains.

As you write your blog, your keyword and natural variations must be interspersed regularly along the post. The primary keyword must appear in these key places:

  • Title
  • Headings and subheadings
  • URL if possible
  • Picture Alt text (search engines cannot read images)
  • Meta description
  • Throughout the content

Remember, you're writing for humans, not search engines. Focus on attracting readers with a natural writing style that takes into account your needs and interests.

Be sure to avoid overutilization of any keyword (also known as "keyword Fill") at all costs. Keyword fill can lead to a Web site being penalized or banned on search engine results pages, either temporarily or permanently. But even more important, if your keyword appears too often and feels forced, you sacrifice the experience of a reader, insult their intelligence and compromise the quality of the article. Do not give readers any reason to hit the back button and use a competitor's blog to get answers.

(3) Link to influentials

As you build your blog post, don't be afraid to link to other articles or blogs. Linking to applicable and reputable websites not only offers readers of additional reading material blogs to broaden their knowledge, but also shows Google and other search engines that have done their research. And the blogger or writer can even return the favor and link to your site.

Nothing strengthens a blog post as hard-to-argue statistics with the backing of influential web site research. Convincing statistics help you build a more compelling and concrete argument that will make your readers think (especially when they are trusted sites they know and love).

(4) Tap for scanable, longer poles

In a time of short attention spans (averaging 8 seconds for humans), you might think that shorter blog posts are the way to go. But search engines actually prefer longer and deeper blog posts.

The longer you post your blog, the more likely it will appear in the best search engine results. SerpIQ found that the pages of the tenth position have 400 fewer words than the first pages of position. Longer messages will be sorted more easily for the target keyword.

Think about it: the more content on the page, the more clue-seekers have to figure out what your blog is all about. We recommend writing a minimum of 300 words per blog message. This length gives search engines a lot of keywords and text to crawl and helps them understand what their blog is about.

The disadvantage of longer blogs is that they can scare their readers. We live in a world of skimmers and scanners. In a heat map analysis, Coprogram learned that only 10-20% of its readers did so at the end of their posts. So, the million dollar question is, how can longer blogs appeal to today's online readers?

You can write scannable and readable blog posts that engage online readers by pressing their sentences and paragraphs. Turn a long-breath sentence into two. Keep your paragraphs at 2-3 sentences max.

Also, make the most of the lists and subheadings with bullets that capture the reader's attention. Following these tactics, you will create blogs that are easier to read (especially on a mobile device!) and less intimidating for the scanner's eye.

(5) Do not forget the internal links

Linking to other pages or blogs on your website helps search engines track your website and create a more accurate sitemap. It also helps your audience to discover more of their content and get to know you as a reliable and credible source of information. Internal links with other valuable content keep users in place more time, reducing the rebound rate and increasing their potential for a conversion (and isn't that what this is about?).

By linking to any page on your website, or even to external sources, use the natural language for anchor text. Avoid using spam or generic text as "Top notch cheap laptops" or "click here". Instead, use descriptive keywords that give readers an idea of what they will find when they click on the hyperlink, as a search engine optimization guide.

Never force power links to your main websites, featured products or discounted items. These types of links will only disable readers and could lead to search engines punishing your website.

A word of caution: do not exaggerate your internal bonding or any linkage. We know that it is tempting to link to all your blogs and websites, but only choose the ones that best enhance the point or the vision you are writing in any particular blog. Always think about whether these links naturally link to the topic and whether they will offer meaningful value to their readers.

Bottom Line

If you want your blogs to line up at the top of page one (and why not?), your main focus should be the creation of blogs that both users and search engines will love. By optimizing your blogs for both, you can earn higher rankings in Serps, get more qualified web traffic and increase conversion rates. And wasn't that the exact reason you started blogging to begin with?

What are your strategies to optimize your SEO blogs? Have we lost any? Share with us in the comments below.

5 Responses to "Blogs for SEO: How to write blogs that are classified on page one"

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